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9 www.businessconnectindia.in | Vol. 8 | Special Edition September 2025 INDIA28 344460223850264054 IXCEED BRANDINGSOLUTIONSNIRMALYA LABS PRIVATE LIMITED GG VALVESPVT. LTD.TOURISMSOIDEMER BRAND CONSULTINGHEALTHGROWTHSTARTUPSTARFIRE DIMON JEWELLERYSOIDEMER plays a crucial role in the industry by setting new standards for branding and empowering clients to lead with innovative and authentic brand experiences. \term relationships and impactful results over market trends, continuously striving to push the boundaries of what branding can achieve,\ensures that SOIDEMER remains at the forefront of the branding industry.SOIDEMER has also helped transform iconic Goan brands and guided startups seeking funding during their initial growth stages. These achievements are testaments to the dedication and expertise of the entire team.The Future of SOIDEMERIn a dynamic market, meeting the evolving preferences of customers is crucial. Abigail outlines SOIDEMER's approach: %understand the current pain points of the brand, reevaluate its value proposition, and de%uf001ne a clear brand strategy.\approach ensures that brands are positioned effectively across various of%uf002ine and online mediums. By gathering insights and aligning strategies with business objectives, SOIDEMER developsand implements innovative solutions that transform a brand's growth and public perception.Leadership PhilosophyLooking ahead, Abigail envisions a dynamic future for SOIDEMER. \horizon,\the type of projects it undertakes, driven by evolving client needs and industry trends. The focus will remain on providing bespokesolutions, supporting Indian entrepreneurs and brands, while expanding global reach. Strengthening niche offerings and adapting to new opportunities will be key to future growth.Abigail's leadership philosophy is built on integrity, empathy, and a commitment to continuous learning. \example and fostering a culture where every individual feels valued and inspired to contribute their best,\and collaboration are at the core of her approach, creating an environment where creativity and innovation thrive.From its inception, SOIDEMER has been committed to empowering women. The initial hires were predominantly women, who quickly demonstrated their capability to handle signi%uf001cant responsibilities. Understanding the %uf001nancial struggles many women face, Abigail ensures that project values are negotiated with a sense of responsibility, ensuring her team is adequately supported. Thisapproach not only fosters a supportive work environment but also contributes to the overall growth and success of the business.Abigail's career is marked by several key milestones that have cemented her reputation as a leading businesswoman. Establishing the %uf001rst branding agency in Goa with differentiated offerings was a groundbreaking achievement that set new industry standards. Successfully navigating the complexities of relocating and setting up a business in India was another testament to her resilience. Supporting and Empowering OthersCreating a Lasting Impact in the IndustryAlthough SOIDEMER hasn't actively pursued awards, the success of its clients' is the company's greatest accomplishment. Notably, one of her campaigns led to a client receiving a National Award forSocial Media Marketing of the Year, highlighting her ability to create impactful work.Meeting Evolving Customer PreferencesRemarkable Accomplishments / MilestonesAbigail's vision for SOIDEMER is to be the leading creative agency that fosters, nurtures, and delivers authentic and impactful brand experiences. \is to empower brands to thrive by providing strategic, innovative, and bespoke branding solutions that drive success and set industry standards,\mission underscores their commitment to helping brands not just survive, but %uf002ourish in a competitive market.A Unique Approach to BrandingSOIDEMER Brand Consulting was established with a clear goal: to create an ecosystem where brands can thrive and in turn, foster opportunities for creative minds. \proud to be the %uf001rst agency in Goa to advocate the importance of branding as a critical business enabler,\Abigail. The company offers bespoke branding services tailored to support the visions of passionate entrepreneurs and business owners who aim to make a meaningful impact. By focusing on developing authentic brands that set trends rather than follow them, SOIDEMER positions its clients as industry leaders with unique styles and distinctive offerings.Vision and MissionAbigail's journey into the business world was driven by her keen observation of the gaps in the traditional marketing landscape. Growing up in India, she witnessed businesses relying heavily on expensive external agencies with often unsatisfactory results. This spurred her determination to create tailored offerings to meet the real needs of businesses. However, her path was not without challenges. \challenges, from societal stereotypes to %uf001nancial and logistical hurdles,\and the support of her spouse, who later joined the business, helped her overcome these obstacles. The Role of Women in Economic Growth and InnovationAbigail strongly believes in the pivotal role of women in driving economic growth and fostering innovation. \diverse perspectives and unique talents enhance productivity and contribute to greater creativity and problem-solving,\asserts. Her own experiences underscore the importance of supporting women entrepreneurs and closing the gender gap in access to resources. Under her leadership, SOIDEMER has made signi%uf001cant strides in promoting gender diversity and inclusion, with %uf002exible work policies that accommodate personal commitments and a commitment to being an equalopportunity employer.Balancing Professional and Personal LifeBalancing professional responsibilities with personal commitments is a challenge that Abigail navigates with effective time management and a clear prioritization of tasks. \clear goals and learning to say no to unnecessary commitments helps,\multitasking capabilities of women and emphasizes the importance of giving one's best to every role, whether as a daughter, mother, wife, or boss.Overcoming Challenges as a Woman EntrepreneurA Message to Aspiring EntrepreneursAbigail leaves readers with a powerful message: \on the bigger picture and seize the opportunities that come your way. Prepare for challenges, as they bring the greatest opportunities for growth and success. Stay true to your vision and remain resilient in the face of adversity.\Brand Consulting serve as an inspiring example of what can be achieved with determination, innovation, and a commitment to excellence.Encouraging Professional DevelopmentAt SOIDEMER, professional development is a priority. The company provides opportunities for skill-building, mentorship, and career advancement. \encouraged to upgrade their skills through internal training and external courses, with support for necessary paid leave to complete exams,\This investment in the team's growth enhances individual capabilities and strengthens the organization as a whole.Promoting equal-opportunitySOIDEMER is committed to being an equalopportunity employer, encouraging applications from individuals with diverse backgrounds. \be a leading branding studio that fosters authentic and ful%uf001lling brand experiences, driven by a diverse and inclusive team,\commitment to diversity and inclusion is re%uf002ected in the company's hiring practices and workplace policies.Pioneering AuthenticBranding in GoaSOIDEMER Brand Consulting:Abigail RobertsFo%u01b5nder (Brand Ad%u01c0isor) Strateg%u01c7 & Crea%u019f%u01c0e In a rapidly evolving business landscape, the need for authentic and impactful branding has never been more critical. Many companies struggle to establish a distinctive identity that resonates with their audience. Recognizing this challenge, Abigail Roberts - Founder and Director, along with co-founder Robert Dourado of SOIDEMER Brand Consulting, has risen to rede%uf001ne the standards of branding in India. Her vision and relentless pursuit of excellence have positioned SOIDEMER as a trailblazer in Goa, advocating for branding as a crucial business enabler.