Page 10 - Demo

www.businessconnectindia.in | Vol. 7 | Special Edition May 2025 INDIA10Brand To PeopleCrafting Connections Beyond CommunicationHow Soura Chakraborty Turned a Maverick Dream into a Marketing PowerhouseIn times when marketing is not just about messaging but about creating experiences, few companies have cracked the code as well as Brand To People Integrated Solutions. Helmed by the visionary Soura Chakraborty, this Kolkata-based marketing solutions firm has become a cornerstone in brand communication across India. With a relentless pursuit of innovation, clientcentric values, and a people-first philosophy, Brand To People is more than just a service provider%u2014it%u2019s a movement.Founded in 2012, Brand To People Integrated Solutions (BTP) has established itself as a premier player in the marketing and communications industry. It operates at the dynamic intersection of brand strategy, activation, and execution. From large-scale events to immersive brand experiences, retail branding to out-of-home (OOH) campaigns, and digital innovations to televised content, BTP is a 360-degree partner in brand elevation.Today, with over 53 employees and a presence in key metros including Mumbai, Delhi, and Hyderabad, Brand To People is serving more than 65 marquee clients like ITC, Amazon, ACC Cements, UltraTech Cement, Nuvoco Vistas Corp, Cipla, Torrent, Zee TV, IDFC First Bank, Eveready, Carat Lane and HDFC Bank. But this journey of trust, creativity, and transformation didn%u2019t happen overnight.From Economist to Entrepreneur: A Journey Fuelled by PassionThe story of Brand To People is inseparable from the story of its founder. A Master%u2019s in Economics from Jadavpur University, Soura Chakraborty, began his professional life at Wipro and later moved to Madison, a renowned national agency. Despite his success in the corporate world, Soura always harboured a maverick spirit.Cover StorySoura ChakrabortyBH & founder www.businessconnectindia.in | Vol. 7 | Special Edition May 2025 INDIA10