Page 11 - Demo

11www.businessconnectindia.in | Vol. 7 | Special Edition May 2025 INDIA%u201cI%u2019ve always followed my passion,%u201d he says. %u201cEven as a child, I didn%u2019t quite fit into predefined roles.%u201dIn 2012, after over a decade in the industry, Soura took a courageous leap of faith. Leaving behind the security of a salaried job, he ventured into the uncertain waters of entrepreneurship%u2014a decision made more daunting by his non-business family background. %u201cI knew it would be hard, especially financially, but I was prepared to give it everything I had,%u201d he reflects. With his wife%u2019s unwavering support, Brand To People was born%u2014a company founded on conviction, creativity, and connection.Building the Dream Team: Crafting Culture, Not Just Roles:At the core of BTP%u2019s success lies a formidable team. But Soura didn%u2019t just hire people%u2014he curated a family. %u201cBuilding an effective team is the most important job of a founder,%u201d he explains. %u201cIt%u2019s not just about skills%u2014it%u2019s about energy, passion, and alignment with the company%u2019s vision.%u201dThe management team, handpicked by Soura, reflects his belief in diversity and excellence. With pan-India recruitment, BTP has attracted some of the brightest minds from across the country. Leading this powerhouse is COO Aveek Bhattacharya, an engineer from Jadavpur University and a business graduate from a premier B-school. A veteran in organisation building, mergers and acquisitions, Aveek is supported by a robust leadership squad:Sayantan Chakraborty and Nirjhar Sharma (Brand Solutions), Nabakumar Chatterjee (Head-Events & Activation) and Samit Dasgupta (Production & Operations), and Chandrajoy Banerjee and Chinmoy Bose (OOH). Together, they represent over a century of cumulative experience.Leadership with a Human Touch: Lessons from the Helm:Over his years at the top, Soura has distilled a unique leadership style%u2014empathetic, transparent, and grounded. %u201cLeadership is about people,%u201d he asserts. Some of the key lessons that shape his approach include:%u2022Patience and empathy: Creating a space where employees are felt, heard and valued.Aveek BhattacharyaCOO%u2022Appreciation and support: Giving credit where it%u2019s due and backing the team during crises.%u2022Transparency and fairness: Eliminating politics and nurturing trust.%u2022Client-centric humility: %u201cYou are only as good as your last service,%u201d he reminds.Soura also emphasises balance. %u201cWinning and losing are part of the same coin. Stay grounded, take chances, stay hungry, and stay foolish.%u201dInnovation in Action: The Brand To People Approach:What truly sets Brand To People apart is its unwavering commitment to innovation. %u201cIdeas are a rare commodity,%u201d Soura says. %u201cBut our team has consistently delivered ideas that are both innovative and relatable.%u201dWhether it%u2019s creating immersive brand activations or executing complex televised campaigns, BTP%u2019s focus remains unwavering%u2014delivering highimpact solutions at optimal costs. Their services are showcased through social media case studies, offering clients a transparent view of their quality, strategic depth, and execution excellence.11www.businessconnectindia.in | Vol. 7 | Special Edition May 2025 INDIA