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www.businessconnectindia.in | Vol. 7 | Special Edition May 2025 INDIA12This commitment to innovation is embedded in BTP%u2019s DNA. %u201cOur competitive advantage cannot be copied,%u201d Soura states. %u201cIt%u2019s not just what we do%u2014it%u2019s how we think, how we execute, and how we manage relationships.%u201dQuality as a Cornerstone: The SOP WayFor BTP, quality is not a one-time achievement but a continuous process. The company follows the Deming Cycle%u2014Plan, Do, Check, Act%u2014and adheres to SOP-driven delivery models. %u201cIt helps minimise errors and ensures seamless execution,%u201d Soura explains. With these processes in place, BTP not only meets but consistently exceeds client expectations.Embracing Technology and Learning:In a rapidly evolving landscape, staying updated is non-negotiable. At BTP, internal knowledge transfer platforms ensure that technological advancements are not just learned but shared. %u201cOur hunger for knowledge is insatiable,%u201d says Soura. %u201cWe encourage R&D at all levels. It helps simplify processes, drive innovation, and keep us ahead.%u201dClients Who Trust, Brands That ThriveOver the years, Brand To People has built a client list that reads like a who%u2019s who of Indian industry. From FMCG giants like ITC and Dabur to pharmaceutical leaders like Cipla, Torrent, and Lupin, to banking titans like HDFC and IDFC First Bank, BTP%u2019s influence spans sectors.The reason behind this enduring trust? According to Soura, it%u2019s simple: %u201cWe solve problems. We listen. We innovate. And we deliver.%u201d In today%u2019s budget-conscious environment, BTP%u2019s ability to optimise execution costs without compromising quality is a key differentiator.Culture of Empowerment: Where People Come First:Despite operating in a high-pressure industry, BTP fosters a culture of empowerment and joy. Employees are encouraged to take ownership, explore new ideas, and maintain a healthy work-life balance. www.businessconnectindia.in | Vol. 7 | Special Edition May 2025 INDIA12